Search Optics® Reports Record Year in 2014

Fast-Growing Digital Marketing Innovator Achieves 60 Percent Year-Over-Year Revenue Growth

SAN DIEGO—Jan. 20, 2015Search Optics®, a leading digital marketing provider with a specialty in automotive, today announced it achieved a record year in 2014 with 60 percent year-over-year revenue growth. The privately held company attributes its record growth to the successful launch of its flagship product, notable customer wins, international expansion and recent acquisitions.

“It’s been a banner year for Search Optics, and we’re looking forward to continuing our rapid expansion. Throughout, we’ll remain committed in our focus on developing and deploying effective, tailor-made digital marketing products that support our clients’ business objectives and provide a high return on investment,” said David Ponn, CEO of Search Optics.

The past year marked the launch of the Blueprint Platform™ by Search Optics, which enables companies of all sizes to quickly and easily build their online and digital presence across desktop, tablets, and mobile devices using responsive web techniques.

Responsive web design and development ensures websites are viewable across every device and screen size. This is a must-have digital strategy to reach consumers increasingly conducting research on their mobile phones.

Notably, large automotive manufacturers and dealerships are adopting the Blueprint Platform to bring their traditional in-dealer car buying experience online. For example, Jaguar and Land Rover North America used Blueprint to build its online web presence to support its certified pre-owned inventory sales across the U.S. for hundreds of dealers nationwide.

Growing the Search Optics Product Portfolio and Global Footprint
Search Optics also completed its first acquisition, purchasing DigiGo, a leading automotive website design, social media and SEO business, in August 2014. As a result of the acquisition, Search Optics grew its employee base by 15 percent and extended its leadership in the automotive dealership market.

The company also increased its global footprint. In 2014, Search Optics opened a new office in San Diego and Orange County, Calif., expanded its Detroit headquarters with new hires as well as its presence in Toronto, Montreal. In early 2015, the company grew internationally, expanding into South America with the addition of an office in São Paulo, Brazil.

In 2015, Search Optics will continue growing market share in the automotive industry and acquiring customers stateside and internationally in new verticals such as healthcare, casino gaming and hospitality.

About Search Optics
Search Optics is a digital marketing company that specializes in custom, integrated solutions with an emphasis on return on investment. The company uses an uncommon blend of leading edge technology and human interaction to turn virtual traffic into measurable results. Search Optics, which was founded in 1998, has corporate offices in San Diego, Detroit, Orange County, Calif., Toronto, Montreal and São Paulo, and field locations in major markets throughout the U.S. and Canada. For more information, please visit www.searchoptics.com. You can follow Search Optics on Twitter, LinkedIn, G+ and Facebook.

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Media Contacts:
Adrian Eyre
Ogilvy PR
T: 415.677.2708
E: Adrian.Eyre@ogilvy.com

Ogilvy Public Relations Named Agency of Record for Search Optics®

Firm Accelerates Search Optics Plans for Continued Expansion with Deep Tech, Automotive and Digital Marketing Expertise

LOS ANGELES – January 12, 2015 – Ogilvy Public Relations (Ogilvy PR), an integrated, global communications firm, announced today that Search Optics®, a leading digital marketing provider, has selected it as its agency of record. Ogilvy will help Search Optics expand its business and growth goals by implementing strategic marketing programs that position the company as the premium provider of digital marketing solutions across industries, including automotive, fast casual dining, hospitality, healthcare, and gaming.

“Search Optics is growing quickly, and we’re ready to drive brand awareness and spotlight our successes on an international level,” said David Ponn, CEO at Search Optics. “Our growth in size, recognition in the auto industry as a premium digital marketing provider, increased number of clients, and worldwide geography in which we operate necessitate a very accomplished partner with a global reach. Ogilvy PR can insert us into the important conversations our existing customers and potential prospects are having.”

Search Optics combines an innovative web platform called Blueprint Platform™ with a people-driven approach – tapping into its founding heritage in marketing – to help companies attract, optimize and convert online and mobile leads.

Notably, the company fills a critical void for smart digital marketing solutions within the automotive category. Historically, this space has lacked the deep digital marketing expertise that Search Optics brings to the table, and both OEMs and dealers are eager for customizable technology solutions that are responsive to the online and mobile buying experiences that consumers expect.

“The buying process in many industries, from automotive to healthcare, is undergoing a transformation — with consumers often beginning their search right from their mobile phones,” said Nathan Friedman, Regional Managing Director of Ogilvy PR West. “Our expertise in technology, mobile and digital, combined with our global footprint and knowledge of these complex verticals makes us the right partner to help Search Optics define their category.”

Many global companies use Search Optics to maximize their sales funnels, including well-known automotive brands such as: General Motors, Land Rover, BMW, and Toyota, amongst many others.

Ogilvy PR West is composed of four full-service operations in Los Angeles, Sacramento, San Francisco and Denver.

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About Search Optics

Search Optics is a digital marketing company that specializes in custom, integrated solutions with an emphasis on ROI. The company uses an uncommon blend of leading edge technology and human interaction to turn virtual traffic into measurable results. Search Optics, which was founded in 1998, has corporate offices in San Diego, Detroit, Orange County, Calif., Toronto, Montreal and Sao Paolo, and field locations in major markets throughout the U.S. and Canada. For more information, please visit www.searchoptics.com.  You can follow Search Optics on Twitter, LinkedIn, G+ and Facebook.

About Ogilvy Public Relations
­­­­­­­­­­­Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world.  For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.

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Earlier this year, Search Optics launched a truly responsive website platform, Blueprint, which allows for an optimal user experience regardless of device. Blueprint currently supports all tiers of automotive websites, as well as several sites outside of the auto industry. With both the number of mobile shoppers continuing to rise and the use of tablets also increasing, responsive websites have never been more in demand. As an industry leader, Search Optics continues to evolve and provide the products and solutions needed for our clients to stay competitive.

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Share for a Cause_SO

Search Optics® ‘Share for a Cause’ Fundraiser Benefits Detroit-Area School Projects with More Than $10,000 Donated

Digital Marketing Solutions Leader Makes Teachers’ Dreams Come True Through Social Media-Powered, Community-Focused Fundraising Campaign

DETROIT November 18, 2014Search Optics®, a leading digital marketing solutions provider with a specialty in automotive, today announced it has donated more than $10,000 to benefit Detroit-area school projects through its inaugural “Share for a Cause” fundraising event, held in celebration of the twentieth anniversary of the Woodward Dream Cruise. Continue reading