Testing out Google’s New Ad Extensions for 2014

In a previous post, we wrote about Google’s new Ad Rank algorithm and how simply adding a few ad extensions can improve your clickthrough rate and overall campaign performance. For 2014, Google has included even more extensions for you to take advantage of and test.

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Taking a Proactive Approach to Google’s Latest Penguin Update

Almost two decades ago, Google set out to organize the vast amounts of information available on the web and change the way people connect with that information. Shortly after its inception, the company was recognized by PC Magazine for its “uncanny knack for returning extremely relevant results.”

To ensure a user-friendly experience, Google has worked on refining its search results by eliminating poor quality sites and pushing unique, valuable content to the top of the search engine results pages (SERPs). Part of this strategy includes algorithms, computer programs that use unique signals or clues to guess what you may be looking for.

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Using Data Aggregators vs. Actively Managing Local Directory Listings

Starting local search can be a daunting task. There are so many directory sites that it can be difficult or intimidating to think about just making sure your business’ information is showing up correctly. Different data aggregators claim to ensure they can take care of this for you. This begs the question: is it better to work directly with the local directory sites or with a data aggregator?

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Developing an Integrated Marketing Strategy: Digital Display and Video

According an article from eMarketer companies invest — on average — approximately 40% of their advertising budget in TV. However, the following information gathered in the 2013 AOL Mega-Audience Survey: suggests TV is increasingly being supplemented and even replaced by digital display and video advertising:

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Avoiding Paralysis by Analysis: Making Good Decisions with Your Data

Analyzing web data takes equal parts of one’s analytical and creative mind. The internet is a large place that is filled, not just with users,  but with robots, crawlers, and many programs that can affect data quality. As analysts our goal is to use data to help us make decisions while staying mindful to all the noise in our data.  Here are some helpful tips that I use when working with any client’s website data.  Using these tips to find actionable insights in a sea of data can make you a better decision maker by giving you proof instead of using assumptions.

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