Share for a Cause_SO

Search Optics® ‘Share for a Cause’ Fundraiser Benefits Detroit-Area School Projects with More Than $10,000 Donated

Digital Marketing Solutions Leader Makes Teachers’ Dreams Come True Through Social Media-Powered, Community-Focused Fundraising Campaign

DETROIT November 18, 2014Search Optics®, a leading digital marketing solutions provider with a specialty in automotive, today announced it has donated more than $10,000 to benefit Detroit-area school projects through its inaugural “Share for a Cause” fundraising event, held in celebration of the twentieth anniversary of the Woodward Dream Cruise. Continue reading

Search Optics® Recognized as a Top San Diego Workplace

SAN DIEGO Nov. 11, 2014Search Optics®, one of the nation’s leading digital marketing solutions providers with a specialty in automotive, today announced its selection as a U-T San Diego Top Workplace of 2014. Honored alongside other outstanding San Diego area employers at a gala event on November 9, the company was also featured with other winners in a special section of the U-T.

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Search Optics® Rolls Out New Mobile-Optimized Website Platform to Fuel Stronger Sales for Automotive Dealers Worldwide

SAN DIEGO Oct. 14, 2014Search Optics®, one of the nation’s leading digital marketing solutions providers with a specialty in automotive, today announced the Blueprint Platform™ by Search Optics, a website platform designed for automotive dealerships. Featuring a truly responsive design, the Blueprint Platform fuels dealer sales and success by not only ensuring that customer websites are viewable across every device and screen size, but by also offering mobile search engine optimization and the highest levels of online lead conversion.

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Search Optics® Honored as a Top Workplace in the Detroit Metropolitan Area

DETROIT Oct. 1, 2014Search Optics®, one of the nation’s leading digital marketing solutions providers with a specialty in automotive, today announced it has been named to the Michigan Business and Professional Association (MBPA)’s 2014 “Metropolitan Detroit’s Best and Brightest Companies to Work For™” list. Search Optics, along with other recognized organizations, was honored on Tues., Sept. 23 at the Detroit Marriott at the Renaissance Center.

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Facebook Cracks Down on “Click-Baiting”; Promotes Native-Link Format

Odds are you already know what “click-baiting” is even if you haven’t heard of the term. Have you ever read a caption like “This ONE little trick will help you lose 10 lbs.” or “This guy HUGS a lion! You will not believe what happens next.”? These headlines are usually followed by a link to a site whose goal is not to provide useful content, but to simply rack up page views.

On Facebook, these posts generate more clicks and are consequently ranked higher in a user’s News Feed. This held true until the company announced it would be cracking down on the practice by “taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them.” The social network is implementing these changes to ensure that content is not spammy but actually useful.

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