Testing out Google’s New Ad Extensions for 2014

In a previous post, we wrote about Google’s new Ad Rank algorithm and how simply adding a few ad extensions can improve your clickthrough rate and overall campaign performance. For 2014, Google has included even more extensions for you to take advantage of and test.

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5 Facebook Mistakes Businesses Should Avoid

Facebook is undoubtedly one of digital marketing’s most powerful tools. Its ecosystem houses the capabilities to reach a massive online audience (more than 728 million daily users), create & manage custom advertising campaigns, offer sweepstakes & contests to boost user engagement, and numerous other features.

Many businesses are already utilizing Facebook more effectively by following basic guidelines for specific commercial use. Although these more tech-savvy brands are putting their knowledge to good use, many companies are still participating in less than favorable practices.

Avoid the following social media pitfalls to ensure the best use of Facebook for your business:

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Taking a Proactive Approach to Google’s Latest Penguin Update

Almost two decades ago, Google set out to organize the vast amounts of information available on the web and change the way people connect with that information. Shortly after its inception, the company was recognized by PC Magazine for its “uncanny knack for returning extremely relevant results.”

To ensure a user-friendly experience, Google has worked on refining its search results by eliminating poor quality sites and pushing unique, valuable content to the top of the search engine results pages (SERPs). Part of this strategy includes algorithms, computer programs that use unique signals or clues to guess what you may be looking for.

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Avoiding Paralysis by Analysis: Making Good Decisions with Your Data

Analyzing web data takes equal parts of one’s analytical and creative mind. The internet is a large place that is filled, not just with users,  but with robots, crawlers, and many programs that can affect data quality. As analysts our goal is to use data to help us make decisions while staying mindful to all the noise in our data.  Here are some helpful tips that I use when working with any client’s website data.  Using these tips to find actionable insights in a sea of data can make you a better decision maker by giving you proof instead of using assumptions.

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Using Data Aggregators vs. Actively Managing Local Directory Listings

Starting local search can be a daunting task. There are so many directory sites that it can be difficult or intimidating to think about just making sure your business’ information is showing up correctly. Different data aggregators claim to ensure they can take care of this for you. This begs the question: is it better to work directly with the local directory sites or with a data aggregator?

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