Penguin, Panda, Hummingbird, and… Pigeon?!

Google’s latest search algorithm update was released on July 24, but without an official title. The staff of the news hub Search Engine Land took it upon themselves to name the update “Pigeon,” a potentially comical decision given the relatively unfavorable public opinion of the park bench defiler. Name choice aside, this was a significant update that deserves proper attention as it impacts both Google Maps and Google Web.

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Search Optics® Acquires DigiGo; Unites Two Visionary Forces in Automotive Internet Marketing

SAN DIEGO August 19, 2014Search Optics®, one of the nation’s leading digital marketing solutions providers with a specialty in automotive, today announced it has acquired KPA’s DigiGo division, formerly known as TK Carsites.  The acquisition brings together two visionary forces in automotive Internet marketing and enhances Search Optics’ capabilities for delivering transformative new digital solutions and strategies to dealers, OEMs and car shoppers worldwide.

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Search Optics Becomes First Certified Partner in Auto Audience Network

Speed Shift Media today announced that Search Optics®, one of the nation’s leading digital marketing solutions providers with a specialty in automotive, has become the first certified partner for the Auto Audience™ Network (AAN), powered by Speed Shift Media. In early use of the network, Search Optics has realized 2% click through rates and 20% ad engagement rates to deliver high value and a high rate of return to its clients.”

Read the complete article on PRWeb.

Testing out Google’s New Ad Extensions for 2014

In a previous post, we wrote about Google’s new Ad Rank algorithm and how simply adding a few ad extensions can improve your clickthrough rate and overall campaign performance. For 2014, Google has included even more extensions for you to take advantage of and test.

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Taking a Proactive Approach to Google’s Latest Penguin Update

Almost two decades ago, Google set out to organize the vast amounts of information available on the web and change the way people connect with that information. Shortly after its inception, the company was recognized by PC Magazine for its “uncanny knack for returning extremely relevant results.”

To ensure a user-friendly experience, Google has worked on refining its search results by eliminating poor quality sites and pushing unique, valuable content to the top of the search engine results pages (SERPs). Part of this strategy includes algorithms, computer programs that use unique signals or clues to guess what you may be looking for.

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