How to Tailor Standard Display Ads to Meet Your Business Goals

Most businesses that have used display advertising are familiar with static image ads, which provide a way to entice customers to your website using a combination of graphics and text. The general goal of these standard display ads is to target In-market shoppers all across the web; however, when delving into more specific aims, such as creating brand awareness, focusing on performance advertising, or trying to maximize results, it’s important to understand how these ads are built and why.

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Search Optics® ‘Share for a Cause’ Fundraiser Benefits Detroit-Area School Projects with More Than $10,000 Donated

Digital Marketing Solutions Leader Makes Teachers’ Dreams Come True Through Social Media-Powered, Community-Focused Fundraising Campaign

DETROIT November 18, 2014Search Optics®, a leading digital marketing solutions provider with a specialty in automotive, today announced it has donated more than $10,000 to benefit Detroit-area school projects through its inaugural “Share for a Cause” fundraising event, held in celebration of the twentieth anniversary of the Woodward Dream Cruise. Continue reading

Search Optics® Recognized as a Top San Diego Workplace

SAN DIEGO Nov. 11, 2014Search Optics®, one of the nation’s leading digital marketing solutions providers with a specialty in automotive, today announced its selection as a U-T San Diego Top Workplace of 2014. Honored alongside other outstanding San Diego area employers at a gala event on November 9, the company was also featured with other winners in a special section of the U-T.

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Search Optics® Rolls Out New Mobile-Optimized Website Platform to Fuel Stronger Sales for Automotive Dealers Worldwide

SAN DIEGO Oct. 14, 2014Search Optics®, one of the nation’s leading digital marketing solutions providers with a specialty in automotive, today announced the Blueprint Platform™ by Search Optics, a website platform designed for automotive dealerships. Featuring a truly responsive design, the Blueprint Platform fuels dealer sales and success by not only ensuring that customer websites are viewable across every device and screen size, but by also offering mobile search engine optimization and the highest levels of online lead conversion.

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Search Optics® Honored as a Top Workplace in the Detroit Metropolitan Area

DETROIT Oct. 1, 2014Search Optics®, one of the nation’s leading digital marketing solutions providers with a specialty in automotive, today announced it has been named to the Michigan Business and Professional Association (MBPA)’s 2014 “Metropolitan Detroit’s Best and Brightest Companies to Work For™” list. Search Optics, along with other recognized organizations, was honored on Tues., Sept. 23 at the Detroit Marriott at the Renaissance Center.

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