SearchOptics

It’s hard to believe, but the end of October is here and the holiday season has begun. While you’re selecting a Halloween costume or planning the company Christmas Party, think of ways to show that you’re in the holiday spirit to your customers. Here are a few tips I found to get you started! 1. Read Full Article »

Two incidents occurred this week in the social media world, where inconsiderate or offensive posts were an embarrassment to a corporate brand. Both of these incidents, while unfortunate, are a “teaching opportunity” for social media management. Take the opportunity now to reflect on your own social brand and how it is being managed and monitored. We offer food for thought and suggestions to help.

This month, JiWire published their quarterly “Mobile Insights” report, highlighting trends in mobile usage and activity for 4Q 2010.  There were two key statistics that should be interesting to anyone who is considering starting or expanding their mobile-based ad campaigns.  More importantly, this should be noted by marketers who do not believe mobile and tablet Read Full Article »

User Centric, a company specializing in reporting on eye tracking movements on web sites and other applications, recently updated their research on the amount of time users looked at specific areas of a search results page on Bing and Google.  Their findings? For Google and Bing, over 90% of users glanced at paid search results at Read Full Article »

Late in 2010, both Google and Bing affirmed that they use “social signals,” or the activity from Twitter, Facebook and other social media sites, to affect certain page rankings in search results.  At the most basic level, this means that when a person tweets, shares or “likes” one of your web pages, that activity may Read Full Article »

This is part 3 of a 3 part series, to read part 1, click here; to read part 2, click here …UGH!! They are awful. Most people search at times when a talking head is VERY inconvenient. Either at work between 11 and 2 or in the middle of the night when their toddler has Read Full Article »

This is part 2 of a 3 part series, to read part 1, click here: Think about it this way, Google’s whole job is to make your search results relevant for you. They take great pride in the meticulous ways that they try to out-fox themselves. There was a great article written in the first Read Full Article »

A word to the Midwest dealers: After 8 months in the field in my nifty new job I thought I might have some insight for our regional dealers. I am the director for the Central Region at Search Optics. We are a digital marketing agency that hyper-focuses on automotive, both tier 2 and tier 3. Read Full Article »

According to a whitepaper from Smaato, utilizing research by Lightspeed Research, the U.S. mobile advertising market in 2010 will be worth $797.6 million, rising to $5.04 billion in 2015. The U.S. has a mobile population exceeding 300 million, and a mobile internet user base close to surpassing 100 million. Mobile advertising budgets are high with Read Full Article »

Since the switch to Google Instant on Sept. 8, 2010, many have found that the change has helped them find what they are looking for, and it has helped paid search, Google’s core business, according to eMarketer. Paid search management platform Marin Software found that impressions and clicks increased in the two weeks after Instant’s launch compared Read Full Article »