Search Optics® Rolls Out New Mobile-Optimized Website Platform to Fuel Stronger Sales for Automotive Dealers Worldwide

Digital Marketing Solutions Leader Offers Truly Responsive Website Platform Built Exclusively to Enhance Mobile SEO, Sales and Conversions for Automotive Dealerships

SAN DIEGO Oct. 14, 2014Search Optics®, one of the nation’s leading digital marketing solutions providers with a specialty in automotive, today announced the Blueprint Platform™ by Search Optics, a website platform designed for automotive dealerships. Featuring a truly responsive design, the Blueprint Platform fuels dealer sales and success by not only ensuring that customer websites are viewable across every device and screen size, but by also offering mobile search engine optimization and the highest levels of online lead conversion. Continue reading

Search Optics® Honored as a Top Workplace in the Detroit Metropolitan Area

DETROIT Oct. 1, 2014Search Optics®, one of the nation’s leading digital marketing solutions providers with a specialty in automotive, today announced it has been named to the Michigan Business and Professional Association (MBPA)’s 2014 “Metropolitan Detroit’s Best and Brightest Companies to Work For™” list. Search Optics, along with other recognized organizations, was honored on Tues., Sept. 23 at the Detroit Marriott at the Renaissance Center.

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Facebook Cracks Down on “Click-Baiting”; Promotes Native-Link Format

Odds are you already know what “click-baiting” is even if you haven’t heard of the term. Have you ever read a caption like “This ONE little trick will help you lose 10 lbs.” or “This guy HUGS a lion! You will not believe what happens next.”? These headlines are usually followed by a link to a site whose goal is not to provide useful content, but to simply rack up page views.

On Facebook, these posts generate more clicks and are consequently ranked higher in a user’s News Feed. This held true until the company announced it would be cracking down on the practice by “taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them.” The social network is implementing these changes to ensure that content is not spammy but actually useful.

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Search Optics® Launches Next-Generation Certified Pre-Owned Inventory Platform for Jaguar Land Rover North America

SAN DIEGO, CA – September 23, 2014 – Search Optics®, one of the nation’s leading digital marketing solutions providers with a specialty in automotive, today announced it has launched a next generation certified, pre-owned inventory platform for Jaguar Land Rover North America. Now available at http://www.used.jaguarusa.com/ and http://www.cpo.landroverusa.com/, the new websites serve as a centralized online sales and lead generation platform, empowering consumers to find their vehicle of choice within dynamic inventory data supplied by more than 400 Jaguar and Land Rover retailers across the U.S.

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Search Optics’ JLR CPO Inventory Sites Featured in Automotive News

“Jaguar Land Rover has launched dedicated websites for shoppers of certified pre-owned vehicles as part of its effort to boost its dealers’ used-vehicle sales and to prepare for rising off-lease volumes.

They feature responsive design, meaning the sites automatically arrange content and layout based on the device used by the shopper, whether personal computer, tablet or smartphone, said Christian Fuller, Search Optics vice president.”

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