Search Optics’ JLR CPO Inventory Sites Featured in Automotive News

“Jaguar Land Rover has launched dedicated websites for shoppers of certified pre-owned vehicles as part of its effort to boost its dealers’ used-vehicle sales and to prepare for rising off-lease volumes.

They feature responsive design, meaning the sites automatically arrange content and layout based on the device used by the shopper, whether personal computer, tablet or smartphone, said Christian Fuller, Search Optics vice president.”

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AdWords Website Call Conversions – A Leap Forward in Lead Attribution

One of the most significant features to be rolled out for Google AdWords recently is website call conversions.

For many businesses, the purpose of their website or landing page is lead generation. While brands have had the ability to track form submissions back to their originating campaign or keyword for some time, this only showed part of the picture. If a business wanted attribution on phone calls, it would normally have to turn to a third party to provide a solution, but no longer. Google is now integrating this service into AdWords free of charge.

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Search Optics Spotlighted in Canadian Auto Dealer

At SEARCH OPTICS, the emphasis on “people” within the digital marketing space has been a core focus since day one. Founded in San Diego, California, with offices in Ferndale, Mich. and Toronto, Ont., the company has grown to become a well-respected boutique player in the automotive digital marketing arena, developing solid relationships with its clients, whether OEMs or dealers.

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Penguin, Panda, Hummingbird, and… Pigeon?!

Google’s latest search algorithm update was released on July 24, but without an official title. The staff of the news hub Search Engine Land took it upon themselves to name the update “Pigeon,” a potentially comical decision given the relatively unfavorable public opinion of the park bench defiler. Name choice aside, this was a significant update that deserves proper attention as it impacts both Google Maps and Google Web.

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Search Optics® Acquires DigiGo; Unites Two Visionary Forces in Automotive Internet Marketing

SAN DIEGO August 19, 2014Search Optics®, one of the nation’s leading digital marketing solutions providers with a specialty in automotive, today announced it has acquired KPA’s DigiGo division, formerly known as TK Carsites.  The acquisition brings together two visionary forces in automotive Internet marketing and enhances Search Optics’ capabilities for delivering transformative new digital solutions and strategies to dealers, OEMs and car shoppers worldwide.

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