Internet search engines are becoming a crucial way for dealers to connect with car buyers. Times are gone when you could place and ad in the newspaper, television, or radio and watch customers swarm into your dealership. The Internet has now emerged as one of the most popular devices for consumers to educate themselves regarding Read Full Article »

If you want clicks, I can get you clicks – just say the word. I know a guy who knows a guy. Leads, not clicks, should be the focal point of your monthly reporting since leads are more relevant than clicks. It’s easy to adjust your PPC campaign to bid on broader keywords which will Read Full Article »

In case you haven’t heard, Microsoft Live Search is now Bing. Microsoft released Bing on June 3, and it’s becoming a strong contender within the industry. Bing offers comparison pricing, reviews, images, and more. Search Optics clients have presence on the new engine, and we will track Bing’s share of search volume and visitor conversions Read Full Article »

The surge of social media and networking sites such as Myspace, Twitter, LinkedIn and Facebook have revolutionized the way that companies are able to connect with their customers. As a result, the need to effectively manage your online identity has become an essential part of an effective online marketing campaign Social media, when managed properly, Read Full Article »