Without the profits being generated from service and parts, where would your dealership be? The time has come for the spotlight to shine on the back-end of the business. In fact, the average technician generates as much gross profit a month for the dealership as the typical 10-unit a month salesperson. Do the math; the Read Full Article »

Everyone would agree that usability is an important aspect of Web design. Whether you’re working on a portfolio website, online store or Web app, making your pages easy and enjoyable for your visitors to use is key. Many studies have been done over the years on various aspects of Web and interface design, and the Read Full Article »

Small selection of web design, usability, and accessibility related results of research, most of them derived from Human Factors International (newsletter). Fortunately, some of them are relatively popular, while others will surely enrich professional self-conception: Design is a key determinant to building online trust with consumers. For motivated users of an information site, bad design Read Full Article »

Fluent, a new Razorfish report, examines the rise of Social Influence Marketing – the method of employing social media and social influencers to meet a company’s business and marketing objectives. The report features a new proprietary survey that explores how social media informs consumer purchase behavior, and introduces the SIM Score – a new benchmark Read Full Article »

Why bother exploring social media as a marketing channel for your website or dealership? After all, you could stick to link exchanges, search advertising or the purchase of banner and editorial ads on relevant sites. Here are some reasons why you should consider using social media: It’s natural. Not only do you get natural links Read Full Article »

Two way conversations You must listen and respond to your customers. Social Media is not  like setting up a poll on your site.  Having conversations which flow in both directions help you understand the concerns of your customers, why they exist and what you can do to fix them. The personal touch Automated responses and Read Full Article »

Social media marketing, which is quickly becoming known to be the modern Industrial Revolution,  is the process of promoting your site or business through social media channels such as Twitter, MySpace, FaceBook, Digg, StumbleUpon, Plurk, Etc.  It is undoubtedly one of the most powerful strategies that will get you links, attention and massive amounts of Read Full Article »

Unless you live under a rock, and maybe even then, you’ve probably heard about the Cash for Clunkers program in the last month. The program, which ran from June 22nd to August 24th, created a buzz that was hard to ignore. In fact, the government reports that their official Cash for Clunkers Web site had Read Full Article »

John Coyne joins our company in the role of Campaign Coordinator and will be working closely with Tiffany on all of our PPC campaigns. Most recently he was in a Marketing Operations role for a company called VUDU, where he ran their PPC campaigns as well as over saw the implementation of Google Analytics. Martin Read Full Article »

Around the first of August word began spreading about Google’s newest generation of search engine, tentatively named Caffeine. If you haven’t heard of Caffeine yet don’t feel bad. Google is still only in testing mode and has been keeping the whole thing pretty quiet. But knowing Google it won’t be a secret for long. Caffeine Read Full Article »