Search Engine Optimization (SEO) is the process of improving your Web site so it appears higher in the organic, natural, unpaid results in search engines. The varying techniques used for SEO can be lumped into two main categories: White Hat SEO & Black Hat SEO.

Both practices share the same goal of bringing a website to the highest possible organic position. However, as their names suggest, White Hat SEO techniques are safe, reliable, and accepted by Google. While Black Hat SEO techniques use “methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices,” says Wikipedia.

If you hire a company who uses Black Hat SEO techniques it’s very possible you will get banned from Google.

Black Hat SEO is the equivalent of SPAM in your email inbox. Unwanted email makes it to your inbox just like unwanted search engine results make it into your search results. With potentially equally harmful results as many who use Black Hat SEO techniques will optimize harmful websites that will automatically download viruses to your computer.

Search Optics, Inc. only uses White Hat SEO techniques when optimizing your Web site. White Hat techniques also produce longer-lasting, more stable results. While a Black Hat technique might get a top ranking one minute, it will most likely be banned the next. Once you have a very solid ranking, continuing to optimize via White Hat techniques will give you a great chance to retain the ranking.

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In case you haven’t heard Search Optics, Inc. offers a new Reputation Management via Social Media (RMSM) package. (Email nick@searchoptics.com for more information). RMSM takes advantage of popular social media platforms such as Facebook and Twitter to fill the Search Engines with positive / relevant results for your dealership.

However, signing up for RMSM is half the battle. What you need to do on a regular basis is provide information about what’s buzzing down at your dealership (read related article: Importance of gathering customer reviews and testimonials). Do you have any specials that you’d like to announce? Have you won an award recently?

The more we work together on your RMSM campaign the better the results will be. With RMSM it’s possible to be in direct control of majority of the first page listings for your brand name - very powerful stuff.

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When Fall rolls around, customers start thinking about making sure their vehicle is ready for cooler weather. Customers come in for fluid checks, preventative maintenance, and tune-ups, all with the hope of avoiding a break down in the snow.

All of this makes Fall a great time to think about adding some specials to your website. Adding specials is also a quick way to customize your site and create customer excitement and interest. Since customers are already thinking about getting their car ready for winter, why not take advantage of the time to present them with specials that get them to YOUR store. Here are some ideas for specials to build excitement and business:

· Car Care Month Check Up: Put together an November service package for customers to get their car ready for winter.

· Fall Tire Service: Fall often brings wetter road, whether it is with rain or snow. Offer your customers a discount on new tires or rotations so they can be sure to drive safely.

· Cold Weather Car Wash: If you live in a really cold area, ice and snow might start early. And that means salty roads. A car wash special, so customers can get damaging road chemicals removed from their car, is a great special.

· Cold Weather Accessories Package: If your dealership sells accessories, fall is a great time to put together a package of everything a customer could need in the cold. Ice scrapers, jumper cables, or tire chains are all great ideas.

Think about adding some Fall Specials to your site! It keeps your content fresh and exciting, and your customers bringing their business to you.

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Our Search Optics Newsletter is adding a new feature… a monthly poll. Each month we will be asking questions on different Internet Marketing topics and then posting the results the following month. For our inaugural poll we are asking a couple of questions about Social Media and Web 2.0. Click here to participate!

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Click here and you may think again…

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POST is one of the most effective acronyms since the four P’s of marketing. It’s a four-step approach that helps marketers define a social media marketing plan for their business and/or clients.

The POST method is the heart and soul of the book, Groundswell, written by Forrestter Research analysts, Charlene Li and Josh Bernoffand. It is  highlighted in Josh Bernoff’s Groundswell blog post, The POST Method: A systematic approach to social strategy. The POST Method serves as a guide to help you determine the right strategy for the right audience.

Josh says, “Executives are going about social strategy backwards: picking technologies like blogs or communities first instead of focusing on what they want to accomplish.”

Your purpose should dictate strategy and the tactics used for reaching desired goals. A few common outcomes for your social media marketing efforts should include:

• Gain insight into your target audience - You can use all the qualitative data you want, but some of the most interesting and helpful market research can be found within the social communities where your prospective clients interact, share information and make recommendations.
• Link building for traffic and SEO - According to Marketing Sherpa, 80-90% of business to business transactions begin with a search on the web. Creating linkbait and promoting it to social media news and bookmarking sites can attract a slew of links from bloggers that read them. Creating value for the community is not the only rule, creating value and behaving according to formal and unwritten rules is what sustains social media sourced link building.
• Build brand visibility and authority - You’ve heard it before,“Conversations are happening online about your agency’s brand, with or without you.” You might as well participate and do so in a way that pays close attention to the interests and needs of your prospective clients – providing them with information and interactions that further support your agency’s brand.

source : fuelingnewbusiness.com

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