Search Engine Optimization (SEO) is the process of improving your Web site so it appears higher in the organic, natural, unpaid results in search engines. The varying techniques used for SEO can be lumped into two main categories: White Hat SEO & Black Hat SEO. Both practices share the same goal of bringing a website Read Full Article »

In case you haven’t heard Search Optics, Inc. offers a new Reputation Management via Social Media (RMSM) package. (Email nick@searchoptics.com for more information). RMSM takes advantage of popular social media platforms such as Facebook and Twitter to fill the Search Engines with positive / relevant results for your dealership. However, signing up for RMSM is Read Full Article »

When Fall rolls around, customers start thinking about making sure their vehicle is ready for cooler weather. Customers come in for fluid checks, preventative maintenance, and tune-ups, all with the hope of avoiding a break down in the snow. All of this makes Fall a great time to think about adding some specials to your Read Full Article »

Our Search Optics Newsletter is adding a new feature… a monthly poll. Each month we will be asking questions on different Internet Marketing topics and then posting the results the following month. For our inaugural poll we are asking a couple of questions about Social Media and Web 2.0. Click here to participate!

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POST is one of the most effective acronyms since the four P’s of marketing. It’s a four-step approach that helps marketers define a social media marketing plan for their business and/or clients. The POST method is the heart and soul of the book, Groundswell, written by Forrestter Research analysts, Charlene Li and Josh Bernoffand. It is  highlighted in Read Full Article »