Google continued to dominate search in May 2010, accounting for 72.2% of all US searches conducted in the four weeks ended May 29, 2010, up 1% from April, while Yahoo, Bing, and Ask received 14.4%, 9.2%, and 2.1%, respectively, according to Experian Hitwise data.

Search engines remain the primary way Internet users navigate to key industry categories.

Double-digit increases were recorded from April to May in the share of traffic going directly from search engines to the Automotive, Business and Finance, Entertainment, News and Media, Shopping, and Social Networking categories.

Among the top 3 search engines, Google sent the most visits to the Automotive category, while Yahoo Search registered monthly gains in Automotive at 10%. Bing’s share registered double-digit growth in Automotive.

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Did you Know?

• 75% of online auto shoppers read reviews and feedback on dealers

• As many as 1 in 4 of online shoppers will change their mind about where to purchase a car based on what they read online

Customer retention is critical in today’s automotive climate. Equally important is increasing and maintaining brand name awareness. Consumers have unlimited Social Media outlets to rave about their positive and sometimes negative experiences at Car Dealerships.  Social Media platforms such as Twitter, Facebook and YouTube provide an opportunity for dealers to capture market share and strengthen customer relationships.  

Dealers can capitalize on social media by:

• Driving Interaction - Build campaigns designed to encourage positive interaction with customers. Ask for your customers’ opinions, respond to their posts and create an ongoing conversation.
• Generating Awareness - Create ads which attract new users and encourage them to “like” and share with others.
• Providing Instant Gratification - Use video to blend creativity and brand awareness for a user-friendly experience.

For more information on how Social Media can help your dealership, call 888.509.9911 or email marketing@searchoptics.com.

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