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Sep 30, 2010 | In Search Optics
What will display advertising look like by 2015? At the Interactive Advertising Bureau’s MIXX Conference 2010 in New York, Google executives made predictions on the future of display advertising. Google’s Seven Predictions By 2015: 1) 50% of online ads will have video in them and be bought on a cost-per-view basis. Today, 24 hours of Read Full Article »
Sep 17, 2010 | In Search Optics
According to new data from The Nielsen Company, MSN/Windows Live/Bing Search overtook Yahoo as the number two search engine in the US for the first time in August 2010. Bing Search Share Rises 30% from ‘09 MSN/Windows Live/Bing Search held a 13.9% share of US searches in August 2010, narrowly beating Yahoo, which slipped to Read Full Article »
Sep 02, 2010 | In Search Optics
The prospect of receiving discounts is the number one driver for consumers to “like” a brand on Facebook, according to a new study from ExactTarget and CoTweet. Showing Support Closely Follows Discounts Data from “Facebook X-Factors” shows that the highest percentage of consumers (40%) are motivated to like a brand on Facebook by discounts and Read Full Article »