SearchOptics

The prospect of receiving discounts is the number one driver for consumers to “like” a brand on Facebook, according to a new study from ExactTarget and CoTweet.

Showing Support Closely Follows Discounts
Data from “Facebook X-Factors” shows that the highest percentage of consumers (40%) are motivated to like a brand on Facebook by discounts and promotions. Almost the same percentage (39%) is motivated by showing support for the brand.

However, two other popular reasons – getting free samples or coupons (36%) and updates on upcoming sales (30%) tie into the discount/promotion motivation. Other popular drivers include staying informed about the activities of a company (34%), getting updates on future products (33%), and fun or entertainment (29%).

Comments are closed.