Building Relationships with Social Media
Jun 25, 2010 | In Search Optics
Did you Know?
- 75% of online auto shoppers read reviews and feedback on dealers
- As many as 1 in 4 of online shoppers will change their mind about where to purchase a car based on what they read online
Customer retention is critical in today’s automotive climate. Equally important is increasing and maintaining brand name awareness. Consumers have unlimited Social Media outlets to rave about their positive and sometimes negative experiences at Car Dealerships. Social Media platforms such as Twitter, Facebook and YouTube provide an opportunity for dealers to capture market share and strengthen customer relationships.
Dealers can capitalize on social media by:
- Driving Interaction – Build campaigns designed to encourage positive interaction with customers. Ask for your customers’ opinions, respond to their posts and create an ongoing conversation.
- Generating Awareness – Create ads which attract new users and encourage them to “like” and share with others.
- Providing Instant Gratification – Use video to blend creativity and brand awareness for a user-friendly experience.
For more information on how Social Media can help your dealership, call 888.509.9911 or email marketing@searchoptics.com.
What a great post, thanks! Social media has made it accessible for dealers to contact consumers immediately. Check out this 4 part blog regarding encouraging employees to use Facebook to benefit the dealership & create opportunities. http://www.fullcirclesolutions.com/blog/encouraging-your-dealerships-employees-to-use-facebook-to-create-opportunities/
Social media sites are becoming more available and used by dealerships since it allows them to communicate immediately and effectively with their consumers through updates, photos, videos and blogs. Check out this post regarding the benefits of encouraging employees to use Facebook in a dealership. http://www.fullcirclesolutions.com/blog/the-benefits-of-encouraging-employees-to-use-facebook-at-your-dealership/