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According to eMarketer, the number of mobile video viewers in the U.S. will grow nearly 30% in 2010 to reach 23.9 million, and could reach $1.34 billion in revenues by 2014.

This currently represents a reach of only 7.7% of the total population and less than 10% of mobile phone users, but those numbers are set to double by 2013 and increase still further in 2014.

Video consumption on mobile phones can take place through various channels, including paid and free applications, mobile websites, pay-per-view downloads and subscriptions through mobile carriers.

eMarketer predicts that mobile video revenues, including direct downloads, subscriptions and ad-supported video, will roughly triple between 2009 and 2014, rising from $436 million to $1.34 billion.

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