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  A recent Forrester study challenged conventional wisdom by stating that Twitter followers may have the potential to be more valuable than Facebook fans. The study noted that Twitter followers are more likely to buy from brands they follow (37% vs. 21%), and recommend brands to friends (33% vs. 21%). But one can not ignore the powerful advertising Read Full Article »

Domain Names and SEO go hand in hand. Today we are going to take a look at when you want to switch a domain name from an old one to a new one. There is a lot to consider before making this BIG decision and hopefully the information below can help you make your decision. Read Full Article »

What will display advertising look like by 2015? At the Interactive Advertising Bureau’s MIXX Conference 2010 in New York, Google executives made predictions on the future of display advertising. Google’s Seven Predictions By 2015: 1) 50% of online ads will have video in them and be bought on a cost-per-view basis. Today, 24 hours of Read Full Article »

According to new data from The Nielsen Company, MSN/Windows Live/Bing Search overtook Yahoo as the number two search engine in the US for the first time in August 2010. Bing Search Share Rises 30% from ‘09 MSN/Windows Live/Bing Search held a 13.9% share of US searches in August 2010, narrowly beating Yahoo, which slipped to Read Full Article »

The prospect of receiving discounts is the number one driver for consumers to “like” a brand on Facebook, according to a new study from ExactTarget and CoTweet. Showing Support Closely Follows Discounts Data from “Facebook X-Factors” shows that the highest percentage of consumers (40%) are motivated to like a brand on Facebook by discounts and Read Full Article »

According to eMarketer, the number of mobile video viewers in the U.S. will grow nearly 30% in 2010 to reach 23.9 million, and could reach $1.34 billion in revenues by 2014. This currently represents a reach of only 7.7% of the total population and less than 10% of mobile phone users, but those numbers are Read Full Article »

There’s a lot of buzz these days about Twitter. You may be wondering if you or your organization should be active on Twitter and what the benefits are. Here are some tips on best practices for Tweeting successfully. What Is Twitter? Twitter is a form of online communication that uses posts, or tweets, which are Read Full Article »

Tracking and understanding website traffic is an important aspect of Internet marketing for automotive dealers. Measuring website traffic gives insights in formulating Internet marketing techniques. It gives valuable inputs on website visitors’ activity. These inputs help automotive dealers incorporate necessary changes in their marketing campaigns. Also, it enables dealers to decide which marketing technique gives Read Full Article »

According to a comScore, Inc. MobiLens report, 49.1 million people in the U.S. owned smartphones during the three months ending in May 2010, up 8.1 percent from the corresponding February period. During this period, RIM was the leading mobile smartphone platform in the U.S. with 41.7% percent share of U.S. smartphone subscribers, down slightly from 42.1%. Read Full Article »

Social Media continues to grow in importance as a communications medium. Listed below are some interesting factoids about three well-known social media outlets – Facebook, Twitter, and YouTube. Facebook • More than 25 billion pieces of content (web links, news stories, blog posts, etc.) is shared each month. • Over 150 million people engage with Facebook Read Full Article »