SearchOptics

Google continued to dominate search in May 2010, accounting for 72.2% of all US searches conducted in the four weeks ended May 29, 2010, up 1% from April, while Yahoo, Bing, and Ask received 14.4%, 9.2%, and 2.1%, respectively, according to Experian Hitwise data. Search engines remain the primary way Internet users navigate to key Read Full Article »

Did you Know? 75% of online auto shoppers read reviews and feedback on dealers As many as 1 in 4 of online shoppers will change their mind about where to purchase a car based on what they read online Customer retention is critical in today’s automotive climate. Equally important is increasing and maintaining brand name Read Full Article »

Considering using traditional mail or “snail mail” to reach your customers?  Here are some startling statistics about direct mail in the U.S.  According to globaljunkmailcrisis.org, the average adult receives 40 to 167 pounds of junk mail a year. That’s 560 pieces each year your postcard or brochure has to compete with. Of that, the US Read Full Article »

There is a reason Search Engine Optimization (SEO) has become a buzz word in the Internet Marketing industry.  Since customers turn to Search Engines more and more often to find businesses, it becomes more and more important that they are on the first few pages of a search result.  Search Engines are used almost hourly, Read Full Article »

Who doesn’t want to rev up their Internet Marketing in 2010?  Drawing more attention to your business, increasing sales, and gaining new customers are all great things to aim for in the New Year.   To help you achieve these goals, Search Optics suggests trying these Internet Marketing New Year’s Resolutions tips for 2010! 1.       Try Read Full Article »

As our economy continues to struggle, automotive dealerships have been backing away from leasing specials.  As it has become increasingly harder to get vehicles off their lots, dealerships have been in turn lowering vehicle prices to move them off the lot for good. This makes finding a lease for car buyers that much more difficult.  Read Full Article »

The number one search engine is at it again…and this time, they’re changing the way you communicate online!  Google recently debuted Wave, a place where people can communicate and work together with formatted text, photos, videos, maps and more.  This program allows users to organize events, share photos, enhance group projects, play interactive games, brainstorm, Read Full Article »

When the craze of MySpace began back in the early 2000′s, people would never have guessed that social networking would be as widely known as it is today.  As we near the end of our first decade in the millennium, we find ourselves constantly hearing about Twitter, Facebook, and Linked In…and not in the same Read Full Article »

Search Engine Optimization (SEO) is the process of improving your Web site so it appears higher in the organic, natural, unpaid results in search engines. The varying techniques used for SEO can be lumped into two main categories: White Hat SEO & Black Hat SEO. Both practices share the same goal of bringing a website Read Full Article »

In case you haven’t heard Search Optics, Inc. offers a new Reputation Management via Social Media (RMSM) package. (Email nick@searchoptics.com for more information). RMSM takes advantage of popular social media platforms such as Facebook and Twitter to fill the Search Engines with positive / relevant results for your dealership. However, signing up for RMSM is Read Full Article »