SearchOptics

When Fall rolls around, customers start thinking about making sure their vehicle is ready for cooler weather. Customers come in for fluid checks, preventative maintenance, and tune-ups, all with the hope of avoiding a break down in the snow. All of this makes Fall a great time to think about adding some specials to your Read Full Article »

Our Search Optics Newsletter is adding a new feature… a monthly poll. Each month we will be asking questions on different Internet Marketing topics and then posting the results the following month. For our inaugural poll we are asking a couple of questions about Social Media and Web 2.0. Click here to participate!

Click here and you may think again…

POST is one of the most effective acronyms since the four P’s of marketing. It’s a four-step approach that helps marketers define a social media marketing plan for their business and/or clients. The POST method is the heart and soul of the book, Groundswell, written by Forrestter Research analysts, Charlene Li and Josh Bernoffand. It is  highlighted in Read Full Article »

Without the profits being generated from service and parts, where would your dealership be? The time has come for the spotlight to shine on the back-end of the business. In fact, the average technician generates as much gross profit a month for the dealership as the typical 10-unit a month salesperson. Do the math; the Read Full Article »

Everyone would agree that usability is an important aspect of Web design. Whether you’re working on a portfolio website, online store or Web app, making your pages easy and enjoyable for your visitors to use is key. Many studies have been done over the years on various aspects of Web and interface design, and the Read Full Article »

Small selection of web design, usability, and accessibility related results of research, most of them derived from Human Factors International (newsletter). Fortunately, some of them are relatively popular, while others will surely enrich professional self-conception: Design is a key determinant to building online trust with consumers. For motivated users of an information site, bad design Read Full Article »

Fluent, a new Razorfish report, examines the rise of Social Influence Marketing – the method of employing social media and social influencers to meet a company’s business and marketing objectives. The report features a new proprietary survey that explores how social media informs consumer purchase behavior, and introduces the SIM Score – a new benchmark Read Full Article »

Why bother exploring social media as a marketing channel for your website or dealership? After all, you could stick to link exchanges, search advertising or the purchase of banner and editorial ads on relevant sites. Here are some reasons why you should consider using social media: It’s natural. Not only do you get natural links Read Full Article »

Two way conversations You must listen and respond to your customers. Social Media is not  like setting up a poll on your site.  Having conversations which flow in both directions help you understand the concerns of your customers, why they exist and what you can do to fix them. The personal touch Automated responses and Read Full Article »