SearchOptics

Social media marketing, which is quickly becoming known to be the modern Industrial Revolution,  is the process of promoting your site or business through social media channels such as Twitter, MySpace, FaceBook, Digg, StumbleUpon, Plurk, Etc.  It is undoubtedly one of the most powerful strategies that will get you links, attention and massive amounts of Read Full Article »

Unless you live under a rock, and maybe even then, you’ve probably heard about the Cash for Clunkers program in the last month. The program, which ran from June 22nd to August 24th, created a buzz that was hard to ignore. In fact, the government reports that their official Cash for Clunkers Web site had Read Full Article »

John Coyne joins our company in the role of Campaign Coordinator and will be working closely with Tiffany on all of our PPC campaigns. Most recently he was in a Marketing Operations role for a company called VUDU, where he ran their PPC campaigns as well as over saw the implementation of Google Analytics. Martin Read Full Article »

Around the first of August word began spreading about Google’s newest generation of search engine, tentatively named Caffeine. If you haven’t heard of Caffeine yet don’t feel bad. Google is still only in testing mode and has been keeping the whole thing pretty quiet. But knowing Google it won’t be a secret for long. Caffeine Read Full Article »

The 2010 car models are here. With MPG still a very big factor in determining which cars we buy, let’s take a look at a few of the 2010 coupe models logging 30-40 MPG. 2010 Chevrolet Cobalt The 2010 Cobalt is a 2- or 4-door, 5-passenger family coupe, or family sedan, available in 9 trims, Read Full Article »

“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.” - Bryan Eisenberg

Now I know a lot of people will disagree with my title, but before you make a decision to disregard this post take a look at these statistics 80% of consumers in the new car market use the Internet in their buying process-J.D. Power & Associates. Insight Express for Google states, “3 out of 4 Read Full Article »

As many of you know President Obama recently signed into law the Cash For Clunkers federal stimulus program, which provides up to $4,500 to car owners who trade in their old “clunker” for a new, more fuel efficient vehicle. Consumers can begin to qualify for the program starting July 1st and it continues until November Read Full Article »

It makes sense if you think about it.  When times are tough financially, people are going to try and cut costs any way they can.  And one of those ways is by trying to fix things on their own.  Although some auto makers have taken a hit in the current recession there is one area Read Full Article »

For all you tweeters, Twitter is a two-way street. You’ll only get out of it what you put into it. You should be on Twitter at least 2-3 times per week seeking out and following Tweeters related to your industry. You should also make it easy for other Tweeters find you. The first tip involves Read Full Article »