Jul 22, 2009 | In Search Optics
Now I know a lot of people will disagree with my title, but before you make a decision to disregard this post take a look at these statistics 80% of consumers in the new car market use the Internet in their buying process-J.D. Power & Associates. Insight Express for Google states, “3 out of 4 Read Full Article »
As many of you know President Obama recently signed into law the Cash For Clunkers federal stimulus program, which provides up to $4,500 to car owners who trade in their old “clunker” for a new, more fuel efficient vehicle. Consumers can begin to qualify for the program starting July 1st and it continues until November Read Full Article »
It makes sense if you think about it. When times are tough financially, people are going to try and cut costs any way they can. And one of those ways is by trying to fix things on their own. Although some auto makers have taken a hit in the current recession there is one area Read Full Article »
For all you tweeters, Twitter is a two-way street. You’ll only get out of it what you put into it. You should be on Twitter at least 2-3 times per week seeking out and following Tweeters related to your industry. You should also make it easy for other Tweeters find you. The first tip involves Read Full Article »
Jul 20, 2009 | In Search Optics
“The Google SERPs are like the 10 seats in the front row of a hot concert. If you can get some strong friends to help you fill up the front row and keep the bum rushers and hecklers away – you’ll enjoy a perfect view with no hassles or interruptions.” Brett Borders
Jun 23, 2009 | In Search Optics
Internet search engines are becoming a crucial way for dealers to connect with car buyers. Times are gone when you could place and ad in the newspaper, television, or radio and watch customers swarm into your dealership. The Internet has now emerged as one of the most popular devices for consumers to educate themselves regarding Read Full Article »
If you want clicks, I can get you clicks – just say the word. I know a guy who knows a guy. Leads, not clicks, should be the focal point of your monthly reporting since leads are more relevant than clicks. It’s easy to adjust your PPC campaign to bid on broader keywords which will Read Full Article »
In case you haven’t heard, Microsoft Live Search is now Bing. Microsoft released Bing on June 3, and it’s becoming a strong contender within the industry. Bing offers comparison pricing, reviews, images, and more. Search Optics clients have presence on the new engine, and we will track Bing’s share of search volume and visitor conversions Read Full Article »
The surge of social media and networking sites such as Myspace, Twitter, LinkedIn and Facebook have revolutionized the way that companies are able to connect with their customers. As a result, the need to effectively manage your online identity has become an essential part of an effective online marketing campaign Social media, when managed properly, Read Full Article »
May 27, 2009 | In Search Optics
SEO is one of the recessions few friends. Now is the time to bolster your SEO budget. The recession is going to end sooner or later and when it does you’ll have to be ready. Once the economy starts booming again – 1980s style – having strong organic placement will be very important. I strongly Read Full Article »