SearchOptics

For all you tweeters, Twitter is a two-way street. You’ll only get out of it what you put into it. You should be on Twitter at least 2-3 times per week seeking out and following Tweeters related to your industry. You should also make it easy for other Tweeters find you. The first tip involves logging on to Twitter and searching for Tweeters related to your industry. For example, if you’re a Honda dealership I would start by searching for the word Honda. There are a lot of relevant results to build your following list. The more people you follow, the more will follow you. After all, you’re trying to have your Tweets gain as much visibility as possible.

The second approach is making people aware they can follow you on Twitter. Your customers already know they can find you on your website; don’t just place a “Follow us on Twitter” logo on your homepage. You need to give your customers a reason to follow you on Twitter. “Follow us on Twitter for Twitter-exclusive specials”. Twitter can be more for your business besides an everybody-is-on-it-so-I-should-be-on-it thing.

eMarketer.com reports that “comScore reported that Twitter.com drew 4 million unique visitors from home, work and college/university locations in February 2009, up from 340,000 a year earlier—a 1,086% increase.

Nielsen Online reported 7 million unique visitors to Twitter.com during the month, up even higher—1,381%—from 475,000 the prior year.” Those are pretty gaudy numbers for a simple micro-blogging site. Twitter has certainly grabbed the attention of every major player in Silicon Valley; the keyword “google buy twitter” on Google.com has 250,000,000 search results.

Whether Twitter fizzles out over time or not, it’s currently the hottest site on the internet. Take advantage if you can to build and communicate with your customer base. Be active on Twitter and it can help grow your brand.

To help dealers further enhance and protect their brand image online Search Optics offers a social media and reputation monitoring program that monitors, manages and updates your profiles on popular web 2.0 sites so you don’t have to. Contact Search Optics today to learn more.

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